How to style Red HTK 57 in your home
For the irrational lovers of Heinz Tomato Ketchup and the shamelessly stylish Lick enthusiasts, you can now purchase one of our (limited edition) 570 made-to-order Red HTK 57 tins of paint exclusively from Lick.com. Teaming up with Heinz, we have meticulously developed a unique blend of pigments in our one-of-a-kind paint formula that is the Heinz Tomato Ketchup Colour.
Whether you’re colour drenching a room, committing to a statement wall, or looking for a pop of accent decor, look no further than Red HTK 57. This energising and eye-catching tomato red will entice all your senses, bringing a richness and depth of colour that will add a timeless appeal to your home.
Read on to learn how to style Red HTK 57 in your home and the best colours to pair it with.
The colour psychology behind Red HTK 57
According to Tash Bradley, our Director of Interior Design and Colour Psychologist;
"Red has the longest wavelength of all colours in the spectrum. It’s the first colour we see and feel, stimulating a visceral physical response. In colour psychology, it symbolises excitement, courage, strength, energy and warmth. When red is used effectively, it really commands attention and makes an impact."
Tash Bradley, Director of Interior Design and Colour Psychologist
Red HTK 57 is a dark red with balanced black and yellow undertones. With enticing and heartwarming qualities, this colour creates irresistibly welcoming spaces that physically energise you. Yellow undertones add a dose of fun and optimism, while black pigment tones down its intensity so you can drench all four walls and your ceiling in Red HTK 57 for a timeless look.
An inviting colour for all of the senses, we associate red with the ripeness or sweetness of natural foods - such as tomatoes and strawberries - which means that being around the colour can subconsciously trigger our appetite. Red can also trigger our desire to chat, making Red HTK 57 perfect for social spaces in kitchens and dining rooms.
How to style Red HTK in your home
Colour drench your space
Are you an “everything with ketchup” kind of foodie? For the irrational lovers of Heinz Tomato Ketchup and the shamelessly stylish Lick enthusiasts, we’ve designed Red HTK 57 to give you the confidence to drench all four walls and your ceiling in colour. A dose of black pigment tones down its intensity, creating a timeless feel, with welcoming and heartwarming qualities that you won’t be able to resist surrounding yourself with.
Colour drenching lifts your ceiling height, creating an expansive space that opens up and welcomes you in. It also helps to guide the eye to key pieces in your room like artwork or a statement piece of furniture.
When it comes to colour drenching with Red HTK 57, opt for materials like oak, sisal, light marble and jute to bring out the warmth in Red HTK 57. Choose complementary colours for your soft furnishings - light blues, teals and oaty whites - and go for a lighter floor colour so the space still feels uplifting and fresh.
Introduce Red HTK 57 through accent decor
If wall-to-wall colour is not your thing, you can still invite the irresistible nature of Red HTK 57 into your space with accent decor. With such a strong energising quality, a pop of this colour has the power to elevate its surroundings and uplift the whole room. For those of you who like “just a little ketchup on the side” - this one’s for you.
You might normally choose to keep a bold red to the smallest portions of your room like a lamp, a frame, or a vase. We’ve softened the liveliest qualities of red with black, yellow and blue pigments so it doesn’t overwhelm your space when painted on your chairs, a bookshelf, or a chest of drawers. We’ve designed Red HTK 57 so it can make up 30-60% of your colour scheme without feeling like too much.
Here are three ways to introduce Red HTK through accent decor…
Paint your kitchen cupboards
Add warmth and energy to your kitchen by painting your kitchen cupboards or dressers in Red HTK 57. If you’re doing a DIY job, learn how to paint kitchen cupboards, doors and units.
Upcycle furniture
We are big fans of upcycling here at Lick. From side tables to dining chairs, give a piece of furniture a new lease of life by painting it in Red HTK 57. A pop of red will create a focal talking point in a room, sparking conversation.
Paint your radiator
From standard appliance to statement piece of furniture, jazz up your radiator with a splash of Red HTK 57. Learn how to paint a radiator by following our step-by-step guide.
The best colours to pair with Red HTK 57
From refreshing Blue 04 to grounding Beige 03, discover the best colours to pair with Red HTK 57.
Complementary colour scheme
Tonal colour scheme
Analogous colour scheme
P.s. We know when it comes to ketchup it has to be Heinz, but please lick your plate, not the paint. Thanks, the Lick legal team.